What is a show you watch that isn't on a t.v., not on a computer or cellphone? And, what do you call this? Streaming? No. Video downloading? No, shows are already installed on a portable hard drive of a proprietary media player. Rental? Kinda- it's more rental of a fully-loaded video jukebox- that's probably been licensed from the studio, in this case, Viacom/Nickelodeon. I've seen variations of this player for a few years now--including cute little flash-based players-- and of course, no money from any of it. Cartoons have always led the digital distribution trend, as they are typically shorter in length (6 or 11 minutes) and are more easily chopped down to even shorter chunks. Plus you have the ever-renewing audience of kids to consume the toons. Whether its on iPods, cellphones, or media players like this one, cartoons are usually among the first video content to appear. Typically without the studios having negotiated a rate with talent. We're a number of years into this and our unions are still playing catch up.
Such new forms of content distribution could be a great way for talent to make money (not to mention the studios and other partners, in this case, Hertz), provided there were a contract to cover it and some way for talent and their unions to account for it and recover money owed reliably. Without the ability, the technology, and the resources to track down and recover what is owed us, we will probably continue to be paid less and less of what is contractually owed us. By the way, the older shows listed here are SAG shows, the newer ones are covered by AFTRA.
Nick on the Go is
preloaded with more than 40 hours of top programming from Nickelodeon
and Nick Jr, including popular episodes from SpongeBob SquarePants;
Drake & Josh; Avatar: The Last Airbender; El Tigre; Danny Phantom;
The Fairly OddParents; Jimmy Neutron, Boy Genius; All Grown Up;
Catscratch; Rugrats; My Life as a Teenage Robot; The X's; Unfabulous;
and Zoey 101.
Preschoolers can watch Dora the Explorer; Blue's Clues; Blue's Room;
and The Wonder Pets. Programming and content for all ages will be
regularly refreshed to meet the needs of frequent renters.
Nick on the Go
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The Official Pitch
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Another story in Information Week details how the movie studios are suing piracy sites for making movies available for free:
The Motion Picture Association of America has
sued two sites that show free movies, including recent releases, by
streaming the films from third-party Web sites that offer the
copyright-infringing movies...
The MPAA claims the movie industry lost $18.2
billion in 2005 as a result of piracy. More than $7 billion of that was
attributed to Internet piracy, with the rest coming from hard-goods
piracy, including bootlegging and illegal copying.
I wonder how much money talent "loses" each year as a result of their work being sold and distributed by the studios without negotiation or payment in the digital realm?