The internet advertising industry can soon expect to see its first contraction in ad spending since the 2001 bubble burst, according to a forthcoming report from global market data firm IDC.
The report also suggests fourth-quarter U.S. internet advertising sales, despite marginal increases in worldwide spending, have been far worse than estimated, increasing by just 0.4% to $7.13 billion from $7.10 billion in the same quarter last year.
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