Video Games Increase Digital Music Sales
According to a new report from NPD, which calls video games "an important source for music discovery," consumer demand for music dropped 2 percent in the third quarter of 2008 and the industry suffered an overall decline in purchased CDs, digital music downloads, and even peer-to-peer sharing. Certain demographics saw some pretty substantial drops; sales in the teenage demographic dropped 34 percent while sales in the adults aged 26 to 35 demographic dropped 36 percent.
However, the music industry did see some interesting growth in one specific area: music games. 35 percent of consumers under the age of 35 reported buying music directly as a result of playing games like Rock Band and Guitar Hero.
Comments