From AdAge Online:
...by January 2014 almost all forms of tangible media will be either in sharp decline or completely extinct in the U.S. I am talking about not just print but all tangible forms of media -- newspapers, magazines, books, DVDs, boxed software and video games.
Don't believe me? Consider all the recent news:
- Citing the success of the Amazon Kindle, Random House is making nearly 15,000 books available in digital form.
- Microsoft (an Edelman client) opened up the XBox 360 to user-generated games, all of which will be available only via download -- there will be no DVDs. It also launched a store to sell software online for immediate download.
- Apple is selling record numbers of downloadable games for the iPhone and iPod Touch. This is attracting publishers because the lack of physical media offers better economics.
- Netflix is making parts of its catalog available over the internet and on set-top boxes.
- The Christian Science Monitor is folding its daily print edition, moving it online.
Five Years From Now Media Will Be Totally Intangible
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